At-Home Recipes Campaign

This campaign was created after I saw an advertisement for a local supplement store’s Protein Powder Cake recipe. I thought, “Why do I suddenly want to buy this random protein and try this recipe? WAIT, would people buy Messina Hof wines simply to try out recipes?” The answer was an astounding yes! With everyone stuck indoors, our customers were eager to try something new, and we were sent many photos from people trying out our recipes throughout the spring and summer!