Life is all about
December 2019 – January 2021
Messina Hof Winery & Resort is the most award-winning winery in Texas with 4 locations in Bryan, Grapevine, Fredericksburg, and Richmond. I was responsible for developing and assisting with the execution of strategic marketing campaigns for the entire brand — on social media, website, WordPress blog, e-mail blasts, over the radio, and in the wholesale market — and measuring success, while simultaneously managing sole ownership over the personalized label department.
Our creative team consisted of just 4 people, so this role allowed me to wear many hats, offered freedom to explore creative challenges, and taught me how to stay organized and sharp in a fast-paced environment.
MESSINA HOF WINERY & RESORT
Planned company-wide strategic campaigns and promotions, and assisted with the execution — using Adobe Creative Suite, photography/videography, copywriting, and communication skills
Managed Instagram, 4 Facebook pages, Twitter, YouTube, Pinterest, and LinkedIn, and increased followers by 10.5K+ — utilizing Hootsuite, research, and relations development skills
Created functional digital and print brand collateral including newsletters, company marketing materials, labels, ads, spec sheets, radio scripts, posters, displays, e-blast, and advertising art
Generated creative copy including recipes, tutorials, announcements, and narratives to ~60K guests
Communicated all items to be promoted to Messina Hof staff and followed through on the status and results of assigned campaigns
Head of Personalized Labels
July 2019 – January 2021
Designed labels for 350+ clients, producing labeled bottles valued at $61K+
Consults with corporations and individuals to create unique designs and templates based on custom needs
Manages cash flow for label related purchases between departments, clients, and outsource printing facilities
May 2019 - December 2019
Conceptualized and drafted plans for growth opportunities through market research
Assisted in website development — specifically focusing on strengthening SEO and design
Marketing & Development Intern
May 2018 – August 2018
Voices for Children CASA (Court Appointed Special Advocates) is an organization of volunteer advocates who stand up on behalf of abused and neglected children in court. As the Marketing and Development intern, I strengthened the culture by developing a blog series that highlighted the volunteers' dedication and hard work. I also increased visibility and engagement by using both MailChimp to communicate volunteer opportunities in a weekly newsletter and WordPress to share the nonprofit's mission to potential donors and the Brazos community.
VOICES FOR CHILDREN CASA
Developed a blog series, interviewing, writing, and promoting stories of organization’s volunteers
Drafted and distributed monthly newsletters to an audience of 1600+ using MailChimp software
Updated company website on WordPress, utilizing SEO, graphics, photography skills, and readability
Researched 380+ potential sponsors’ contact information and 20+ local outreach event ideas
Evaluated fundraising ideas and events to maximize and promote outreach efforts
Social Media Manager Intern
MAD COFFEE & MORE
Produced creative content on social media to promote drinks and services
Increased customer activity and revenue through partnerships and promotions
Tripled the number of followers in only 4 months
Moderated online presence and communicated with customers, answering questions
February 2018 – May 2018
Comm to Italy Program – Castiglion Fiorentino, Italy
2016 – 2019
Texas A&M Communication Department
Liberal Arts Cornerstone Honors
National Society for Collegiate Scholars
TEXAS A&M UNIVERSITY
Bachelor of Arts in Communication Studies
Minor in New Media
CERTIFICATIONS & PROFICIENCIES
Dec 2018 – Sept 2019
INTERNATIONAL AFFAIRS ASSOCIATION
Planned, structured, designed, and launched the creation of a WordPress website: www.tamuiaa.com
Mentored a creative team of 5, training in social media, strategy development, and branding
Collaborated with international committees around the world, international students, and major businesses such as WordPress and Signs.com
Vice President & Treasurer
Sept 2016 – May 2017
RUDDER HALL COMMUNITY COUNCIL
Gained valuable leadership skills as Vice President over 231 dorm residents
Formulated and implemented 7 social programs which strengthened unity within the dorm
Managed an $800 budget used to cover events, social programs, and dorm development
Director of Marketing & Strategic Sales
at Messina Hof Winery & Resort
Kiersten and I worked together for nearly a year. During that time she consistently proved herself to be a creative force.
She was a prolific content generator, a strong creative writer, and a savvy social media marketer. She was always proactive in offering up
Kiersten repeatedly displayed the ability to build and manage marketing campaigns that resulted in
Besides her creativity, Kiersten was efficient in managing her workload.
And best of all, she was an absolute joy to work with and would be a terrific addition to any organization that's looking to build or strengthen
at Messina Hof Winery & Resort
Kiersten is a hard-working, positive
individual who has perfection set
She has fun with all sorts of projects, and she's the best in tricky situations.
She is truly a force of nature and can think outside the box.
Working with her for over a year and a half, I was able to see several projects have success from start to finish.
It was a joy working with her!