LESSONS LEARNED

Life is all about

EXPERIENCE

Marketing Assistant
December 2019 – January 2021

Messina Hof Winery & Resort is the most award-winning winery in Texas with 4 locations in Bryan, Grapevine, Fredericksburg, and Richmond. I was responsible for developing and assisting with the execution of strategic marketing campaigns for the entire brand — on social media, website, WordPress blog, e-mail blasts, over the radio, and in the wholesale market — and measuring success, while simultaneously managing sole ownership over the personalized label department.

Our creative team consisted of just 4 people, so this role allowed me to wear many hats, offered freedom to explore creative challenges, and taught me how to stay organized and sharp in a fast-paced environment.

 MESSINA HOF WINERY & RESORT

  • Planned company-wide strategic campaigns and promotions, and assisted with the execution — using Adobe Creative Suite, photography/videography, copywriting, and communication skills

  • Managed Instagram, 4 Facebook pages, Twitter, YouTube, Pinterest, and LinkedIn, and increased followers by 10.5K+ — utilizing Hootsuite, research, and relations development skills

  • Created functional digital and print brand collateral including newsletters, company marketing materials, labels, ads, spec sheets, radio scripts, posters, displays, e-blast, and advertising art

  • Generated creative copy including recipes, tutorials, announcements, and narratives to ~60K guests

  • Communicated all items to be promoted to Messina Hof staff and followed through on the status and results of assigned campaigns

Head of Personalized Labels
July 2019 – January 2021

  • Designed labels for 350+ clients, producing labeled bottles valued at $61K+

  • Consults with corporations and individuals to create unique designs and templates based on custom needs

  • Manages cash flow for label related purchases between departments, clients, and outsource printing facilities

Marketing Intern
May 2019 - December 2019

  • Conceptualized and drafted plans for growth opportunities through market research

  • Assisted in website development — specifically focusing on strengthening SEO and design

Marketing & Development Intern

May 2018 – August 2018
 

Voices for Children CASA (Court Appointed Special Advocates) is an organization of volunteer advocates who stand up on behalf of abused and neglected children in court. As the Marketing and Development intern, I strengthened the culture by developing a blog series that highlighted the volunteers' dedication and hard work. I also increased visibility and engagement by using both MailChimp to communicate volunteer opportunities in a weekly newsletter and WordPress to share the nonprofit's mission to potential donors and the Brazos community.

 VOICES FOR CHILDREN CASA

  • Developed a blog series, interviewing, writing, and promoting stories of organization’s volunteers

  • Drafted and distributed monthly newsletters to an audience of 1600+ using MailChimp software

  • Updated company website on WordPress, utilizing SEO, graphics, photography skills, and readability

  • Researched 380+ potential sponsors’ contact information and 20+ local outreach event ideas

  • Evaluated fundraising ideas and events to maximize and promote outreach efforts

Social Media Manager Intern

Summer 2017

MAD COFFEE & MORE

  • Produced creative content on social media to promote drinks and services

  • Increased customer activity and revenue through partnerships and promotions

  • Tripled the number of followers in only 4 months

  • Moderated online presence and communicated with customers, answering questions

 

EDUCATION

February 2018 – May 2018

GLOBAL EXPERIENCE

Comm to Italy Program – Castiglion Fiorentino, Italy

2016 – 2019

HONORS

Texas A&M Communication Department

Liberal Arts Cornerstone Honors

National Society for Collegiate Scholars

December 2019

 

TEXAS A&M UNIVERSITY

Bachelor of Arts in Communication Studies

Minor in New Media

3.956 GPA

 

CERTIFICATIONS & PROFICIENCIES

CERTIFICATIONS

Adobe Illustrator

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Hootsuite
Social Marketing

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Adobe Photoshop

PROFICIENCIES

Adobe Creative Suite
Brand Development
Research
Photography
Social Media Management
Interviewing
MailChimp
WordPress/ Web Design
Creative Writing
 
 

LEADERSHIP 

 

Marketing Director

  Dec 2018 – Sept 2019 

INTERNATIONAL AFFAIRS ASSOCIATION

  • Planned, structured, designed, and launched the creation of a WordPress website: www.tamuiaa.com

  • Mentored a creative team of 5, training in social media, strategy development, and branding

  • Collaborated with international committees around the world, international students, and major businesses such as WordPress and Signs.com

Vice President & Treasurer

Sept 2016 – May 2017

RUDDER HALL COMMUNITY COUNCIL

  • Gained valuable leadership skills as Vice President over 231 dorm residents

  • Formulated and implemented 7 social programs which strengthened unity within the dorm

  • Managed an $800 budget used to cover events, social programs, and dorm development

 
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Derek Darst

Director of Marketing & Strategic Sales

at Messina Hof Winery & Resort

Kiersten and I worked together for nearly a year. During that time she consistently proved herself to be a creative force.

She was a prolific content generator, a strong creative writer, and a savvy social media marketer. She was always proactive in offering up
new ideas.

Kiersten repeatedly displayed the ability to build and manage marketing campaigns that resulted in
customer engagement.

 

Besides her creativity, Kiersten was efficient in managing her workload.

 

And best of all, she was an absolute joy to work with and would be a terrific addition to any organization that's looking to build or strengthen
their brand
.
 

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Alexandra Beckman

Marketing Coordinator

at Messina Hof Winery & Resort

Kiersten is a hard-working, positive

individual who has perfection set
in mind!

She has
fun with all sorts of projects, and she's the best in tricky situations

She is truly
a force of nature and can think outside the box.

Working with her for over a year and a half, I was able to see
several projects have success from start to finish.

It was
a joy working with her!

TESTIMONIALS